That’s About Four Fish

October 3, 2008

The National Confectioners Association released a statement last week trumpeting the confectionary trend toward portion-controlled candy packs. Just in time for Halloween, adults can now slyly remind fat kids that candy won’t really make them happy…I guess.

Isn’t it counter-intuitive to offer 100-calorie packs of Swedish Fish and Sour Patch Kids when the primary goal of Halloween is to horde as much candy as humanly possible? Bringing home a haul of six pounds of 100-calorie packs will hardly deter a ravenous tot from eating four pounds before bedtime (and the remaining two pounds for breakfast).

If members of the NCA are really trying to help kids develop sensible eating habits, that’s great. I think it’s a parent’s role to instill children with respect for a diet of reasonable portions of diverse, healthy foods, but if diet fad mentality helps, well alright.

But as far as I’m concerned, 100-calorie packs make it much easier to tabulate by exactly how much I’ve ruined my appetite. 16 x 100? That’s my kinda math!


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